Designing a website for your business needs to give your information clearly to your customers while showing who you are as a company. Performance Driven Marketing works to design and develop your website with your personality in mind. While you may have the best website design formed in your mind, there are multiple aspects to consider when choosing website themes and color schemes.
Proactive Website Themes
Choosing the right theme for your website is the best way to put your most important content at the top and keep customers on your website for longer. Choosing a cohesive theme makes your site easy to navigate, and visually appealing without being too cluttered.
High Octane
Here at PDM, we use this fully customizable theme for our clients. Our development team uses this theme because of its high SEO ranking and functionality without compromising the overall look of your site. We push this theme because it is the best way for us to provide you with the best web services.
Working with our team to develop your website instead of using a premade theme is the best option to help you avoid broken code and help you create a completely custom website. When you use a pre-built theme on your own, you may not have the support or help of a web developer. When a problem arises, you may not be able to remedy it and your website is now useless. PDM can help fix problems with our design or any updates that occur in WordPress.
The following WordPress themes are usually best for DIY sites because they are more cost-effective.
Divi
Divi is an interactive WordPress theme that helps make it easy for the developer to make changes or gives you the tools to design the website yourself. Divi is a theme that lets you have beautiful visuals and allows you to drag and drop what pieces you need on your site. This theme makes it easy to put the most important information to you exactly where you want it.
Divi is also fully responsive and helps you rank well for SEO. Using this theme helps our team or you focus on more detailed aspects of your business and spend less grueling time on your website.
Astra
The theme of Astra is a very responsive theme with coding samples built in. This theme also has unique advanced options to help mobile users better use your site. Astra has many features that can help take your site to the next level. When you put a mobile design first, you will get more customers who are able to conveniently access your site on their mobile phones.
Ultra
If you are looking for a multipurpose theme, Ultra is the one for you. Another drag-and-drop theme comes with built-in designs or templates to help save time in the design process. Ultra has animations, sliders, and access to Google maps to help your customers see all perspectives of your company.
Authority Pro
The theme of Authority Pro is perfect for those influencers or business owners that are looking to market themselves. It is eCommerce ready so that you can sell online and build a community. Your designer can also add a vertical social menu, custom widgets, and more to grow your collective community.
Neve
This modern WordPress theme is designed to make your website faster and less intense. With light design and easily customizable footers and headers, choosing the Neve theme will help your site run faster than your competitors.
Why Use WordPress?
The Client Management System of WordPress is the best for our SEO clients and proper site management. This is because it is user-friendly and is the top choice for the Client Management System (CMS). This allows you to keep track of who is visiting a purchasing from your website and make relationships with potential and existing customers. When you use this software with us, you will see real results and be able to have true customer relationships.
Appealing Color Schemes
Once you have determined the theme of your website, it is time to coordinate the colors of your business, brand, and all your web pages.
Jewel Tones
The colors considered as jewel tones help to make your website colorful without using neons. Jewel tones are softer but still bold enough to be seen on dark or light backgrounds. Jewel tones can include colors like Mauve, Deep Blue, Lavender, and Mandarin. These colors can help give your business website an expensive look and feel.
Double Blue
Monochromatic use of blue can be a classy look for your business. Blues of darker and lighter hues can help create contrast while limiting the number of color choices you have to make. Choosing a monochromatic color scheme saves you the stress of matching colors and changing text colors to make them readable.
Grayscale With One Color
A classic color combination is to use variations of grays with one brighter color (like Yellow) for some of your text, links, and buttons. This timeless design not only makes the text easy to read, but it stops your website from looking too pushy or cluttered. A bright color that is only used in certain areas of the site will help draw the viewer’s eye to those specific aspects.
Gradients
Companies like Canva, Pho, Instagram, and Gucci Beauty have all implemented color gradients. Blue to purple, blue to orange, pink to orange, or other gradients can make your website look more modern. They also give you a little more freedom to create a beautiful design without choosing just one color.
Beige And Purple
Some unlikely combinations seem like they won’t work, but they do. Beige and purple may seem like a risky combination but it can help your website stand out against other similar websites. Purple has royal or regal roots that can help visitors see your company as knowledgeable, and make a lasting impression.
Color Designs And Combinations To Avoid
While your website is your own and can be designed to your specifications, there are some color schemes and mistakes we work to help clients avoid. When it comes to website themes and color schemes, it is best to avoid putting text over detailed backgrounds or light colors over that type of background.
It is also best to avoid pure black, because of the sheer saturation and intensity when looking at the screen. A dark gray or variation is best for logos and backgrounds, but the black text can be used.
Hire PDM To Optimize Your Website
Our development and design team at Performance Driven Marketing work directly with you to make sure your website stands out from the competition. We want to help our clients rank highly on Google and increase their SEO, so we choose themes that run at fast speeds, work well with mobile devices, and look visually appealing. Each website we design helps to generate leads for your company.
A proper website with friendly website themes helps people to remember who you are while relaying a specific message to customers. A website is the main way that people find your products or services so having something you are proud to show off, is important. Fill out our contact form to learn more about our services and schedule your website build today!
